Standard operating procedure
Outreach
Specialist
Business Development · Founder Outreach · Version 1.0
Role definition
The Outreach Specialist is responsible for executing multi-channel founder outreach campaigns every day. This role requires identifying founder niches, personalising outreach using the correct industry template, verifying contact data, and scheduling all communications in advance. The specialist is the first point of contact between the business and prospective founders.
300
Emails per day
20–25
LinkedIn requests
25
Instagram DMs
Daily workflow
1
Research and data collection
Pull the day's filtered list of target founders. For each contact, gather: full name, company, niche, Instagram handle, LinkedIn profile, and professional email.
  • Identify the founder's niche first — this determines which template to use
  • Find the professional email or Gmail, not info@ or contact@ addresses
  • Cross-reference LinkedIn to confirm role and company name
  • If a contact cannot be found after a reasonable search, document and move on
Research
2
Email verification
Every email address must be verified before being added to any outreach sequence. Do not send to unverified addresses.
  • Use an email verification tool to validate each address
  • Skip any email that bounces or is flagged as invalid
  • Priority order: professional domain > Gmail > other providers
  • Log all verified emails in the shared tracker
Email
3
Send 25 Instagram DMs
This is the first outreach action of the day. Confirm the founder's niche, then select the matching Instagram template before sending any message.
  • Identify the niche first, then choose the correct template
  • Beauty founder → beauty Instagram DM template
  • Fashion founder → fashion Instagram DM template
  • Target: 25 DMs sent to founders from today's list
Instagram
4
Send 20–25 LinkedIn connection requests
After DMs, move to LinkedIn. Send connection requests with a personalised note drawn from the correct LinkedIn template for each founder's industry.
  • Use the LinkedIn template specific to the founder's industry
  • Always include a brief, personalised connection note
  • Target: 20–25 requests per day
  • Stay within LinkedIn's daily limits to avoid account restrictions
LinkedIn
5
Schedule 300 emails for the next day
Emails are always scheduled the day before — never sent on the same day. By end of day, 300 emails must be queued using the correct template per founder category.
  • Match each email to the correct industry template before scheduling
  • Confirm all addresses are verified before adding to the sequence
  • Schedule the send time for the following morning
  • Confirm the total count reaches 300 before signing off for the day
Email · Scheduled
Template logic
Beauty
Insta DM LinkedIn Email
Use the beauty template across all three channels. Do not mix with other industry templates.
Fashion
Insta DM LinkedIn Email
Use the fashion template across all three channels. Each channel has its own version.
Other niches
Insta DM LinkedIn Email
Same rule applies — match the channel to the niche. Escalate if no template exists yet.
New niche
Do not improvise. Contact Hrishik to get the correct template and sequence before starting outreach for that category.
Data to collect per founder
Required fields
  • Full name
  • Brand or company name
  • Industry and niche
  • Instagram handle
  • LinkedIn profile URL
  • Professional email (verified)
Email priority order
  • Professional domain — name@brand.com
  • Gmail — personal professional
  • Other verified providers
  • Skip info@ and contact@ addresses
  • Mark as “not found” if no email exists
Unfindable contacts: A minority of founders will not have findable contact details — this is expected and acceptable. The goal is to maximise the total number of verified contacts found. Do not spend excessive time on any single founder. If they cannot be found after a reasonable effort, log them as “not found” and continue.
If a new niche or category appears in the list without an existing template, pause outreach for that category and contact Hrishik immediately to obtain the correct template and sequence. Never adapt a different industry's template without approval.
End-of-day checklist
25 Instagram DMs sent to correctly matched niches
20–25 LinkedIn connection requests sent with personalised notes
300 emails scheduled for tomorrow using verified, niche-matched templates
All founder contact data logged and verified in the shared tracker
Any new niches flagged to Hrishik with a template request raised
All unfindable contacts marked as “not found” — not left blank
Questions on templates, sequences, or new niches?
Always contact Hrishik before proceeding.

This SOP is a living document — updates will be communicated as new categories are added.